Tugas dan tanggung jawab

• Develop and execute category management strategies to drive growth and profitability.
• Conduct market research and analysis to identify trends, consumer preferences, and competitive landscape.
• Collaborate with cross-functional teams (e.g., sales, product development, supply chain) to align category strategies with overall business objectives.
• Manage the lifecycle of category products, including new product introductions, packaging updates, and product discontinuations.
• Analyze sales data and consumer feedback to inform category development decisions.
• Develop and manage relationships with key accounts and channel partners to ensure effective category representation.
• Create and implement promotional campaigns and merchandising strategies to support category growth.
• Monitor and report on category performance, making necessary adjustments to optimize results.
• Stay updated on industry trends, regulatory changes, and technological advancements that may impact category strategies.

Kompetensi

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Master’s degree or MBA preferred.
• Minimum of 5 years of experience in category management, market analysis, or a similar role, preferably in the FMCG industry.
• Proven track record of successfully managing and growing product categories.
• Strong knowledge of category management principles, market analysis, and brand development.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple priorities and work under pressure.
• Proficient in marketing software, CRM systems, and Microsoft Office Suite.

Additional Requirements:

• Must be able to travel occasionally to meet with channel partners and attend industry events.
• Willingness to work flexible hours to meet deadlines.

Persyaratan minimum

• S1
• 28 - 35 tahun
• Min pengalaman 5 tahun