SVG
SVG
Karyawan Tetap (Probation)

Brand Manager

KABUPATEN BOGOR
Karyawan Tetap (Probation)
Min. 5 tahun pengalaman
Negosiasi
28 Pelamar
13696 Dilihat
Tugas dan tanggung jawab
  • Market analysis and market potential over a 1 year period.
  • Assist the Marketing Director in compiling a Business Plan including Yearly Sales Forecast and P/L Planning
  • Helps to ensure consumer targets, segmentation, targeting, positioning can be communicated consistently, and becomes the basis for advertising and media agencies in planning marketing communications
  • Help monitor the profitability of each product/brand 
  • Collaborate with creative advertising agencies and/or media buying agencies to determine communication strategies.
  • Together with the Marketing Director, work together with the Marketing Research Department and/or R&D to conduct market research, either carried out internally by the company or using a Research Agency to see brand performance and market potential that can be maximized
  • Carry out continuous evaluations (including ATL and BTL) to ensure brands, new brands and product mixes are in line with market developments and demands.
  • Together with the Trade Marketing team, create promotional programs in stores, together with the Supply chain team, monitor the fulfillment of orders from the sales team.
  • Creating consumer pull with the BTL team, collaborating with the sales team to develop the market with appropriate programs
  • Assisting with product development, pricing, and new product launches for developing new business opportunities
  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding
  • Communicate brand personality and company's foundational ideas to consumer
Kompetensi
  • Bachelor's Degree in Business, Management, Economics, Advertising & Management Studies, or other related studies. 
  • At least 5 years in brand management/ related field
  • Experience as Senior Assistant Brand Manager or Brand Manager minimum 2 years 
  • Experience in food manufacture or FMCG industry
  • Have s strong relationship management skills and excellent communication through brand awareness
  • Have good communication skills, data analysis, creative thinking, able to work in a team
Persyaratan minimum
  • S1
  • 27 - 37 tahun
  • Min pengalaman 5 tahun
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