Tugas dan tanggung jawab

1. Deploy and execute trade marketing and promotion programs including trade promo, consumer promo, sampling, SPG, and POSM.
2. Serve as the primary point of contact for the Sales and Marketing team, ensuring clear, timely, and complete communication of all new program mechanisms, objectives, and execution guidelines.
3. Conduct initial post-mortem evaluation for all executed programs and promotions, tracking key metrics such as Sales Uplift, Cost, Basket Size.
4. Contribute to design and development of all trade marketing and promotion programs.
5. Perform market and competition research including monitor and document competitor promotional activities, pricing, and strategies within the trade environment and prepare reports for management review.
6. Provide valuable field feedback and data to the Trade Marketing Manager to inform the development of annual and quarterly trade marketing strategies.

Kompetensi

1. 3-5 years of experience in Trade Marketing and Promotion, experience in multi-brand bakery chain or retail is a plus.
2. Direct experience in consumer promo deployment and management
3. Understand promo economics, mechanics, depth, ROI, cannibalization and price-pack architecture basics
4. Advanced in analytical reporting and translating data into actionable trade and promotion strategies.
5. Demonstrated experience in managing end-to-end promotional cycles from planning to deployment, ensuring consistency and quality (flawless execution) across multiple retail points.
6. Proficiency in Excel/Sheet, familiarity with PowerBI is an advantage.
7. Strong project management and cross-functional collaboration skills.

Persyaratan minimum

• S1
• 27 - 33 tahun
• Min pengalaman 3 tahun