Tugas dan tanggung jawab

1. Create and implement strategies to optimize online sales channels, including e-commerce platforms, social media, and other digital marketing avenues
2. Monitor and analyze channel performance metrics, making data-driven decisions to enhance customer engagement and sales
3. Work closely with marketing, sales, and operation teams to ensure alignment and consistency across all online channels.
4. Oversee the creation and curation of engaging content that resonates with target audiences, ensuring brand consistency.
5. Enhance the online shopping experience by identifying areas for improvement in navigation, layout, and user experience.
6. Manage budgets for online marketing campaigns and ensure optimal allocation of resources for maximum ROI.
7. Stay updated on industry trends and competitor activities to identify new opportunities and threats.
8. Prepare regular reports on channel performance and present findings to stakeholders.

Kompetensi

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Has at least 5 years of experience in online channel management or digital marketing.
3. Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
4. Proficiency in e-commerce platforms (e.g., Shopee and TikTok) and digital marketing tools.
5. Excellent with implementation of SEO/SEM strategies.

Persyaratan minimum

• S1
• 28 - 35 tahun
• Min pengalaman 3 tahun