Tugas dan tanggung jawab

1. Plan and implement CRM activities to include implement RFM strategies within the company to retain existing customers, enhance brand loyalty, and expand the brand’s value.
2. Ensure the customer database is accurately segmented to effectively target marketing activities.
3. Collaborate with the IT team to define capabilities and drive the implementation of the necessary CRM infrastructure.
4. Oversee the governance of CRM data, including data standards, data auditing, data structure, user access rights, and reporting.
5. Strategically plan, execute, and assess the performance of CRM program strategies.
6. Take responsibility for executing customer retention campaigns, from conceptualization to analysis.
7. Monitor and evaluate the performance of CRM campaigns to ensure target achievement and optimize the customer experience.
8. Collaborate with marketing and sales teams to ensure message and approach consistency in CRM campaigns.
9. Ensure the CRM system provides an effective sales funnel.
10. Analyze market reports to identify marketing trends that the business should follow.
11. Generate regular reports on CRM performance, including metrics on customer satisfaction, customer retention, and sales growth.

Kompetensi

1. Min. Bachelor’s degree in Marketing, Communication, Business, or a related field.
2. At least has 5 years of work experience in CRM or a related position.
3. Strong knowledge of CRM strategy concepts, customer data analysis, and CRM software utilization.
4. Excellent analytical skills and understanding of CRM performance measurement.
5. Knowledge of best practices within the CRM industry.
6. Proficiency in using CRM software such as Salesforce, HubSpot, or Microsoft Dynamics CRM.
7. Strong analytical capabilities and understanding of CRM performance metrics.
8. Effective communication skills and the ability to interact with customers.

Persyaratan minimum

• S1
• 25 - 35 tahun
• Min pengalaman 5 tahun